The man defies description when it comes to grabbing publicity. He surprises you with the ingenuity with which he makes his films grab attention before release. The spat about titles and unconventional storylines notwithstanding, he has again decided to go against the industry norm. For example, a director may lead two films at a time. But both of them are not released at the same time. K.S. Ravikumar who is directing Ajit in Godfather and Simbu in Patra has announced that the Ajit starrer will be released first. But, Suryah who is directing Vijay in Puli and Simbu in A/c has announced that both will be released on the same day. Besides, he is also said to be seriously thinking about riding on two saddles (acting and direction) or concentrate on direction alone.