Iyarkai was a beautiful film with Shaam and Arun Kumar in the lead. Jananathan who directed the film met with some unfortunate developments and could not proceed with further projects. Now, he is directing a film titled E with Jeeva as the hero. Nayanthara will be the heroine. But, Jananathan assures that Nayanthara will have a meaty role to display her acting talent and not remain a glamour doll.