Think of any film with grand architectural settings and you can bet that it was shot in Karaikudi which is the epitome of Chettinad culture. It is in the reckoning with the farmhouses in cooler climes of Coimbatore-Pollachi belt as the preferred destination for shooting. For example, Cheran who is directing and acting in Thavamai thavamirundhu has completed the first schedule of shooting for the film for about 60 days camping at Karaikudi. He has planned a second schedule of 40 days which will commence shortly.