Surya is the latest brand ambassador for TVS bikes. The traditional business house could not have found a better choice. Surya is a youth icon who has his head firmly on his shoulders despite a string of box office hits. TVS bikes are also long-distance performers with a quiet appeal. Another brand ambassador for TVS had been Sachin Tendulkar and so Surya is elated to be in the elite club. Surya had previously appeared in Pepsi commercial with Madhavan.