Bollywood stars are reportedly endorsing brands for a lesser price than they used to command last year. With the economic slowdown taking its toll in the film industry many actors have brought down the prices considerably earlier this year.

The latest buzz we hear is that Shah Rukh Khan has signed up a deal that ranges between Rs. 1 and 2 crores with Linc pens. Earlier, he took home a fat pay packet that hovered around Rs. 6 crore.

Priyanka Chopra retains her deal with the mobile phone major Nokia for the same price, but this time she will be seen endorsing many of their products.

According to Vinita Bangard, COO of Percept Talent Management, “Stars are now willing to renegotiate deals and be more accommodative about brand requirements. So deals are being structured to suit preferences of both the celebrity and brand.”